Emerging and continuing trends in vaccine opposition website content
Emerging and continuing trends in vaccine opposition website content
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DOI：
10.1016/j.vaccine.2011.01.003
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发表时间：
2011-02-24
期刊：
影响因子：
5.5
通讯作者：
Bean, Sandra J.
中科院分区：
文献类型：
--
作者：
Bean, Sandra J.
背景：反疫苗网站吸引在互联网上搜索疫苗信息的人，这些信息加强了他们避免为自己或子女接种疫苗的倾向。很少有已发表的研究系统地考察了这些地点。目的：本研究的目的是将内容分析作为一种有用的工具，用于检查和比较反疫苗接种网站在内容、设计和可信度主题方面反复出现和变化的重点。方法：在2010年2月至5月期间，使用常用的搜索引擎和深度网络搜索，对25个包含反疫苗内容的网站进行审查和分析，包括24个内容，14个设计和13个可信度属性。结果：尽管一些内容主张仍然与早期的分析相似，但出现了两个新的主题：(1)2009年H1N1流感流行的威胁是“捏造的”；(2)反对接种疫苗的所谓“专家”证词越来越多。结论：反疫苗接种网站随着公共卫生趋势和疫苗接种成功率的变化而不断变化。监测这些变化可以让公共卫生工作者更快地开展项目来反驳反对意见。此外，反对主张通常诉诸情感，而支持主张诉诸理性。有效的疫苗支持可能通过包括更多情感上引人注目的内容而得到更好的服务。(C) 2011 Elsevier Ltd.版权所有。
Context: Anti-vaccination websites appeal to persons searching the Internet for vaccine information that reinforces their predilection to avoid vaccination for themselves or their children. Few published studies have systematically examined these sites.Objectives: The aim of this study was to employ content analysis as a useful tool for examining and comparing anti-vaccination websites for recurring and changing emphases in content, design, and credibility themes since earlier anti-vaccination website content analyses were conducted.Methods: Between February and May 2010, using a commonly available search engine followed by a deep web search, 25 websites that contained anti-vaccination content were reviewed and analyzed for 24 content, 14 design, and 13 credibility attributes.Results: Although several content claims remained similar to earlier analyses, two new themes emerged: (1) the 2009 H1N1 epidemic threat was "manufactured," and (2) the increasing presence of so-called "expert" testimony in opposing vaccination.Conclusion: Anti-vaccination websites are constantly changing in response to the trends in public health and the success of vaccination. Monitoring the changes can permit public health workers to mount programs more quickly to counter the opposition arguments. Additionally, opposition claims commonly appeal to emotions whereas the supporting claims appeal to reason. Effective vaccine support may be better served by including more emotionally compelling content. (C) 2011 Elsevier Ltd. All rights reserved.