Customer Relationships go Digital
Customer Relationships go Digital
复制标题
客户关系走向数字化
DOI：
10.1111/1467-8616.00240
复制
发表时间：
2003
期刊：
影响因子：
--
通讯作者：
K. Hubbard
中科院分区：
文献类型：
--
作者：
G. Day;K. Hubbard
谁害怕互联网？根据一项新的调查，似乎不是公司。但更深入的分析表明，乐观情绪可能放错了地方，预期收益只是海市蜃楼。事实上，那些已经善于建立和培养亲密客户关系的公司将从网络带来的好处中获益。
Abstract Who's afraid of the Internet? Not companies, it seems, according to a new survey. But closer analysis suggests optimism may well be misplaced and expected benefits a mirage. The reality is that companies already adept at creating and nurturing close customer relationships will reap the benefits opened by the web.