99% Revenue via Enhanced Competition

99% Revenue via Enhanced Competition
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99%%20收入%20通过%20增强%20竞争

DOI:
10.1145/3219166.3219202
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发表时间:
2018
期刊:
Proceedings of the 2018 ACM Conference on Economics and Computation
影响因子:
--
通讯作者:
A. Rubinstein
A. Rubinstein
中科院分区:
--
文献类型:
--
作者:
M. Feldman;Ophir Friedler;A. Rubinstein

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最近的一系列研究表明,即使在单一卖家和单一买家对m种商品进行附加的独立估值的简单设置下,收入最大化的机制也复杂得令人望而却步。解决这个问题的方法主要有两种:近似法:两种简单机制中最好的一种(单独销售每件商品,或将所有商品捆绑销售),获得最优收益的六分之一[1]。增强竞争:在增加m个买家的情况下运行简单的VCG机制至少可以在原始市场获得最优收入[17]。然而,这两种方法都存在严重的缺陷:一方面,损失83%的收入在任何应用中都是不可接受的。另一方面,吸引线性数量的新买家可能是令人望而却步的。我们证明,通过将这两种方法结合起来,一个人可以实现两全其美。具体地说,对于任何恒定的ε,人们可以通过运行简单的机制来获得最优收入的(1-ε)部分-单独销售每件商品或将所有商品捆绑销售-额外的买家要少得多:对数、常量,有时甚至没有额外买家。
A sequence of recent studies show that even in the simple setting of a single seller and a single buyer with additive, independent valuations over m items, the revenue-maximizing mechanism is prohibitively complex. This problem has been addressed using two main approaches: Approximation: the best of two simple mechanisms (sell each item separately, or sell all the items as one bundle) gives 1/6 of the optimal revenue [1]. Enhanced competition: running the simple VCG mechanism with additional m buyers extracts at least the optimal revenue in the original market [17]. Both approaches, however, suffer from severe drawbacks: On the one hand, losing 83% of the revenue is hardly acceptable in any application. On the other hand, attracting a linear number of new buyers may be prohibitive. We show that by combining the two approaches one can achieve the best of both worlds. Specifically, for any constant ε one can obtain a (1-ε) fraction of the optimal revenue by running simple mechanisms --- either selling each item separately or selling all items as a single bundle --- with substantially fewer additional buyers: logarithmic, constant, or even none in some cases.
通过加强竞争实现稳健的拍卖收入
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发表时间: 2020
影响因子: 2.7
作者:
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发表时间: 2014-09
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