One size does not fit all: The case for tailoring print materials
One size does not fit all: The case for tailoring print materials
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DOI：
10.1007/bf02895958
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发表时间：
1999-09-01
影响因子：
3.8
通讯作者：
Glassman, B
中科院分区：
文献类型：
--
作者：
Kreuter, MW;Strecher, VJ;Glassman, B
印刷的健康教育材料通常包括为普通大众设计的大量制作的小册子、小册子或小册子。尽管这种一刀切的方法在某些情况下可能是合适的，并且可以以相对适中的成本产生微小的变化，但它无法解决不同个人的独特需求、兴趣和关注点。随着新通信技术的出现和传播，我们从个人收集信息并根据收集到的特定信息提供反馈的能力不仅是可能的，而且是实用的。本文的目的是： (a) 区分定制印刷传播和其他基于传播的常见健康教育和行为改变方法； (b) 提出定制健康信息的理论和公共卫生原理； (c) 描述创建和交付定制的印刷传播程序所涉及的步骤。研究表明，计算机定制是健康教育和行为改变的一种有前途的策略。从业人员和研究人员应该了解该方法并考虑它为加强疾病预防工作提供的可能性。
Printed health education materials frequently consist of mass-produced brochures, booklets, or pamphlets designed for a general population audience. Although this one-size-fits-all ap proach might be appropriate under certain circumstances and el en produce small changes at relatively modest costs, it cannot address the unique needs, interests, and concerns of different individuals. With the advent and dissemination of new communication technologies, our ability to collect information from individuals and provide feedback tailored to the specific information collected is not only possible, but practical. The purpose of this article is to: (a) distinguish between tailored print communication and other common communication-based approaches to health education and behavior change; (b) present a theoretical and public health rationale for tailoring health Information; and (c) describe the steps involved in creating and delivering tailored print communication programs. Studies suggest computer tailoring is a promising strategy for health education and behavior change. Practitioners and researchers should understand the approach and consider the possibilities it presents for enhancing their work in disease prevention.