Research on Corporate Citizenship Engaging in Social Welfare Activities
Research on Corporate Citizenship Engaging in Social Welfare Activities
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DOI：
10.4156/jcit.vol5.issue4.7
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发表时间：
2010-06
期刊：
影响因子：
--
通讯作者：
Xueying Tian
中科院分区：
文献类型：
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作者：
Xueying Tian
人们对公司寄予很大的期望，希望它们在行动中承担更多的社会责任，这为管理层的作用和公司的远见增添了一个新的层面。与此同时，社会正在更密切地关注商业对公众的影响。因此，企业公民的概念是企业意识中的一个重大转变，因为各组织超越了自己的定义和经验，看到了更广泛的问题。我们认为，社会福利活动是企业的战略投资。他们可以创造无形资产，帮助企业克服进入壁垒，促进全球化，并在竞争中战胜当地竞争对手。因此，我们认识到社会公益活动的六个主要领域，并提出了企业公民参与这些领域的四个策略。未来企业公民的研究将在慈善战略和管理方面加强。
Great expectations are being placed on firms to act with increasing social responsibility, which is adding a new dimension to the role of management and the vision of companies. Meanwhile, society is looking more closely at the impact of business on the public. Thus, the notion of the corporate citizenship is a significant transition in corporate consciousness as organizations look beyond their own definition and experience to see the broader issues. We argue that social welfare activities are strategic investments for firm. They can create intangible assets that help companies overcome entry barriers, facilitate globalization, and outcompete local rivals. Therefore, recognizing six major areas of social welfare activities, we propose four strategies of corporate citizenship engaging in them. They are simple contribution, topic contribution, collaboration with non-profit organizations or government organizations, and establishment of corporation charity fund. Future research on corporate citizenship would be strengthened in philanthropic strategy and management.