The effect of a web-push survey on physician survey responses rates: a randomized experiment.
The effect of a web-push survey on physician survey responses rates: a randomized experiment.
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DOI：
10.29115/sp-2021-0001
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发表时间：
2021
期刊：
影响因子：
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通讯作者：
Singh B
中科院分区：
文献类型：
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作者：
Delnevo CD;Singh B
实现医生的高应答率一直是具有挑战性的，随着近年来应答率的下降，需要创新的方法来提高应答率。调查方法中的一个新兴概念是网络推送调查交付。在这种交付方式下，通过邮件联系，通过Web请求答复。本研究探讨了在全国范围内对医生进行网络推送调查的可行性。共有6个专业的1,000名医生被随机分配到仅通过邮件或网络推送的调查中。每种模式包括四个联系人，包括一封初始邮件、提醒明信片和两个额外的后续行动。回应率是使用美国民意研究协会的回应率3计算得出的。数据收集发生在2018年2月至4月；数据分析于2019年3月。单纯邮寄调查和网络推送调查的总体回复率相当(51.2%对52.8%)。除了肺部/重症监护和65岁以上的医生外，所有人群的应答率都在网络推送中看到较高的应答率。网络推送调查在第一次邮寄后得到了更多的回复，需要更少的后续联系，从而实现了更具成本效益的交付。对于医生来说，网络推送邮件调查在实现与传统的纯邮件递送相当的应答率方面是有效的。网络推送调查在费用方面更有效率，在更及时地收到答复方面也更有效。未来的研究应该探索在不同的医疗保健提供者群体中进行网络推送调查的效率。
Achieving a high response rate for physicians has been challenging, and with response rates declining in recent years, innovative methods are needed to increase rates. An emerging concept in survey methodology has been web-push survey delivery. With this delivery method, contact is made by mail to request a response by web. This study explored the feasibility of a web-push survey on a national sample of physicians. A total of 1,000 physicians across six specialties were randomly assigned to a mail-only or web-push survey delivery. Each mode consisted of four contacts including an initial mailing, reminder postcard, and two additional follow-ups. Response rates were calculated using the American Association for Public Opinion Research’s response rate 3 calculation. Data collection occurred between Febuary and April 2018; data were analyzed March 2019. Overall reponse rates for the mail-only versus web-push survey delivery were comparable (51.2% vs. 52.8%). Higher response rates across all demographics were seen in the web-push delivery, with the exception of pulmonary/critical care and physicians over the age of 65. The web-push survey yielded a greater response after the first mailing, requiring fewer follow-up contacts resulting in a more cost-effective delivery. A web-push mail survey is effective in achieving a comparable response rate to traditional mail-only delivery for physicians. The web-push survey was more efficient in terms of cost and in receiving responses in a more timely manner. Future research should explore the efficiency of a web-push survey delivery across various health care provider populations.