Demand Fluctuation and Supply Chain Integration: Case Studies of Japanese Firms
Demand Fluctuation and Supply Chain Integration: Case Studies of Japanese Firms
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DOI：
10.1163/15691497-12341450
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发表时间：
2017-11
影响因子：
0.3
通讯作者：
Mizuki Kobayashi;Takahiro Tomino;Junjiro Shintaku;Young Won Park
中科院分区：
文献类型：
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作者：
Mizuki Kobayashi;Takahiro Tomino;Junjiro Shintaku;Young Won Park
目前的日本OEM S同时利用按库存生产和按订单生产来应对需求波动。在本文中，我们通过观察丰田和欧姆龙在中国的运营这两个案例，研究了领先的制造企业如何利用制造技术和制造目标。零部件供应商的生产和交付以其制造商的事先通知为基础。为此，大多数汽车公司都在内部整合了营销渠道，然而，大多数医疗保健公司却没有。因此，很难像汽车公司那样准确地预测和控制需求。从这个意义上说，对于医疗保健企业来说，通过与外部营销机构的整合来应对需求波动是一个巨大的挑战。我们向两家公司展示了混合MTS和MTO以及整合内部和外部各方的战略。
Current Japanese OEM s utilize both make-to-stock ( MTS ) and make-to-order ( MTO ) to cope with demand fluctuation. In this article, we study how leading manufacturing firms utilize MTS and MTO by observing two case studies, Toyota’s and Omron’s operations in China. Production and delivery of component suppliers are based on the advance notification from their manufacturers. For this, most automotive firms integrate marketing channels internally, however, most healthcare firms do not. Consequently, it is difficult to forecast and control demand accurately like automotive firms. In this sense, for healthcare firms, it is a tremendous challenge to respond to demand fluctuation through integration with external marketing agencies. We show both companies strategies to mix MTS and MTO along with integrating internal and external parties.