Recent Developments in Dynamic Pricing Research: Multiple Products, Competition, and Limited Demand Information
Recent Developments in Dynamic Pricing Research: Multiple Products, Competition, and Limited Demand Information
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DOI：
10.1111/poms.12295
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发表时间：
2015-05-01
影响因子：
5
通讯作者：
Chen, Zhi-Long
中科院分区：
文献类型：
--
作者：
Chen, Ming;Chen, Zhi-Long
动态定价使公司能够通过更好地匹配供需、响应不断变化的需求模式以及实现客户细分来增加收入。在过去的 20 年里，动态定价应用的众多成功案例激发了学术文献中对各种动态定价问题的研究兴趣迅速增长。各种收入管理应用程序中出现的一大类问题涉及在有限的时间范围内销售给定数量的库存而不补充库存。在这项研究中，我们确定了涉及此类问题的动态定价研究的最新趋势。我们回顾了过去几年中引起人们迅速增长兴趣的三类新问题的现有研究，即多种产品问题、竞争问题和有限需求信息问题。我们还确定了未来研究的一些可能的方向。
Dynamic pricing enables a firm to increase revenue by better matching supply with demand, responding to shifting demand patterns, and achieving customer segmentation. In the last 20years, numerous success stories of dynamic pricing applications have motivated a rapidly growing research interest in a variety of dynamic pricing problems in the academic literature. A large class of problems that arise in various revenue management applications involve selling a given amount of inventory over a finite time horizon without inventory replenishment. In this study, we identify most recent trends in dynamic pricing research involving such problems. We review existing research on three new classes of problems that have attracted a rapidly growing interest in the last several years, namely, problems with multiple products, problems with competition, and problems with limited demand information. We also identify a number of possible directions for future research.