Business Media
Business Media
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商业媒体
DOI：
10.1093/oxfordhb/9780198794219.013.12
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发表时间：
2019
期刊：
影响因子：
--
通讯作者：
Charles
中科院分区：
文献类型：
--
作者：
M. Barros;Charles
基于对以往商业媒体文献的概述，这表明了相当程度的碎片化，本章提出了一个综合的理论框架，使用媒体逻辑的概念，定义为技术，文化和组织的特点，影响管理思想的产生，分发和消费。考虑到社交媒体带来的最新技术变革，如果不考虑跨媒体和多模态的影响，就无法理解商业媒体的作用。这些要素分别被定义为内容通过不同类型的媒体的运动，对管理思想的性质有重要影响。作者质疑在一个新的技术融合背景下，随着越来越多的用户生成内容的把关控制的丧失，有界的想法占主导地位。他们提出，一套新的理论框架和方法工具将使商业媒体研究能够理解管理思想的当代演变。
Based on an overview of previous literature on business media, which shows a substantial degree of fragmentation, this chapter proposes an integrative theoretical framework using the concept of media logic defined as the technological, cultural, and organizational features that influence how management ideas are produced, distributed, and consumed. Considering the recent technological changes brought on by social media, the role of business media cannot be understood without considering the effects of transmediality and multimodality. Defined respectively as the movement of content through different types of media, these elements have an important impact on the nature of management ideas. The authors question the predominance of well-bounded ideas in a new technological convergence context with increasing loss of gatekeeping control to user-generated content. They propose that a renewed set of theoretical frameworks and methodological tools will allow business media research to understand the contemporary evolution of management ideas.