Marketing Communication Adaptation In Music Industry In Indonesia Amidst The Covid19 Pandemic: A Case Study Of Independent Musicians
Marketing Communication Adaptation In Music Industry In Indonesia Amidst The Covid19 Pandemic: A Case Study Of Independent Musicians
复制标题
新冠疫情下印度尼西亚音乐行业的营销传播适应：独立音乐家的案例研究
DOI：
10.24042/komunika.v4i2.10256
复制
发表时间：
2021
期刊：
影响因子：
--
通讯作者：
Alvin Gus Abdurrahman Wahid
中科院分区：
文献类型：
--
作者：
Alvin Gus Abdurrahman Wahid
娱乐业是受COVID-19疫情影响最严重的行业之一。不仅在国际音乐产业，印尼音乐产业也面临类似问题，例如雅加达及其周边地区的独立音乐产业工人无法摆脱疫情的影响。随着政府实施社交距离、身体距离以及PSBB，创意产业，特别是音乐子行业，必须能够适应创造数字营销的新作品。然而，这种在线活动已经使音乐文化发生了很多变化。在这项研究中，作者探讨了过去5年的文献或那些仍然与本研究相关的文献，主题是印度尼西亚的音乐产业如何在COVID 19大流行期间适应。本研究采用访谈法。对独立音乐界的音乐家和其他音乐界人士（小乐队/小音乐家）进行了访谈。总之，独立音乐人应该更加努力地营销他们的音乐并与粉丝沟通，在他们的社交媒体页面上产生参与的互动是关键，这样粉丝就可以记住音乐人和他们的作品。
The entertainment industry is one of the most affected industries by the COVID-19 pandemic. Not only in the international music industry, the Indonesian music industry is also experiencing similar issues, for example, workers in the indie music industry in Jakarta and its surroundings cannot run from the impacts of the pandemic. With the implementation of social distancing, physical distancing, as well as PSBB implemented by the government, creative industry, especially in the music sub-sector, must be able to adapt in creating new works that are marketed digitally. However, this kind of online activities have made plenty of changes in music culture. In this study, the author explores for literature of the last 5 years or those that are still relevant to this research with the theme of how the music industry in Indonesia has adapted during the COVID19 pandemic. The author uses interview method in this study. interviews are conducted with musicians and other music industry players (small bands/small musicians) within the independent music scene. In conclusion, independent musicians should try harder in marketing their music and communicating with fans, interactions that generate engagement on their social media pages are the key so that fans can still remember the musicians and their works.