Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement
Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement
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时间压力对社交电商促销感知价值与购买意愿关系的调节作用：考虑产品涉入度的影响
DOI：
10.1016/j.im.2018.11.007
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发表时间：
2019-03
影响因子：
9.9
通讯作者：
Liang Shuyi
中科院分区：
文献类型：
--
作者：
Peng Lifang;Zhang Weiguo;Wang Xiaorong;Liang Shuyi
How does customer perceived value influence purchase intention in online flash sales on social e-commerce platforms? This study investigates the role of time pressure and product involvement in the relationship between perceived value and purchase intention. Drawing on survey data from wjx.com in China, we found that perceived value is positively related to purchase intention, whereas time pressure negatively moderates the effect of emotional/social value on purchase intention. The three-way interaction among time pressure, perceived functional/emotional/social value, and product involvement was also statistically significant. We discuss the theoretical and practical implications of these results.
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影响因子：
12.9
作者：
Dhruv Grewal;K. B. Monroe;R. Krishnan
通讯作者：
Dhruv Grewal;K. B. Monroe;R. Krishnan
影响因子：
7.2
作者：
Dhar, R;Nowlis, SM
通讯作者：
Nowlis, SM
DOI：
10.2139/ssrn.505242
发表时间：
2004-01
期刊：
Behavioral & Experimental Economics eJournal
影响因子：
--
作者：
M. Kocher;Matthias Sutter
通讯作者：
M. Kocher;Matthias Sutter
DOI：
10.1080/10705519909540118
发表时间：
1999-01-01
影响因子：
6
作者：
Hu, Li-tze;Bentler, Peter M.
通讯作者：
Bentler, Peter M.
影响因子：
7.2
作者：
R. Suri;K. B. Monroe
通讯作者：
R. Suri;K. B. Monroe