The rise of disposable JUUL-type e-cigarette devices
The rise of disposable JUUL-type e-cigarette devices
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DOI：
10.1136/tobaccocontrol-2019-055379
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发表时间：
2020-12-01
期刊：
影响因子：
5.2
通讯作者：
Williams, Rebecca
中科院分区：
文献类型：
--
作者：
Williams, Rebecca
For the first few years of the vaping epidemic, to draw in smokers, the tobacco industry provided disposable ‘try it and throw it out’cigalike electronic cigarettes (e-cigarettes), potentially driven by desire to convince people to try a new product that looked similar to cigarettes with a low initial cost—about the same as (or less than) a pack of cigarettes 1; much less than a typical reusable e-cigarette starter kit. As vaping became more widespread and normative and users moved into larger tank and mod style e-cigarettes, 2 there was less need to persuade people to try e-cigarettes with a disposable product. Moreover, their availability from online vendors became more scarce and expensive, with the proportion of online vendors selling disposable e-cigarettes dropping from 55.2% in 2013 1 to 23.6% in 2016 (Williams R. Internet Tobacco Vendors Study, Unpublished Data, 2016), with only 6 of the 98 most popular online vendors selling disposable e-cigarettes in our 2014 purchase study. 3 With this shift, vendors often grouped disposables in multipacks or priced them higher than starter kits in an apparent effort to start people with refillable instead of disposable products, encouraging them towards habitual use.As the industry moved away from disposable cigalike products, JUUL entered the market in 2015 and, within 3 years, secured a 75% e-cigarette market share. 4 Its broad popularity led to an abundance of small and large brand JUUL-like devices trying to capitalise on JUUL’s popularity, and now, a resurgence of disposable products, this time modelled after JUUL and referred to by sellers as ‘Disposable Pod Devices’(referring to the pod style e-liquid containers that started with JUUL, and now, are found in a wide array of JUUL-like devices).
