Research Methodology: Taming the Cyber Frontier
Research Methodology: Taming the Cyber Frontier
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研究方法：征服网络前沿
DOI：
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发表时间：
1999
期刊：
影响因子：
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通讯作者：
Thomas J. Johnson
中科院分区：
文献类型：
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作者：
Barbara K. Kaye;Thomas J. Johnson
万维网和其他新的电子技术可能很快成为主要的调查工具，因为它有方便、可核查、低成本的交付和返回系统以及容易获得和反馈的机制。然而，沿着这项新技术的好处而来的是研究人员需要学习和分享的新经验和教训。作者创建并在网上发布了一项调查，以检查网络对政治信息的使用。然而，这篇文章的目的不是报告政治调查的结果，而是解决有关在线研究的问题，讨论在线环境对传统调查技术的影响，从事后的角度分享网络调查经验，并为未来的在线研究提出建议，特别是在网络调查设计，抽样，数据收集和答复等领域，和宣传。
The World Wide Web and other new electronic technologies might soon become prime survey vehicles due to convenient, verifiable, low-cost delivery and return systems as well as easy access and feedback mechanisms. However, along with the benefits of this new technology come new experiences and lessons to be learned and shared by researchers. The authors created and posted a survey on the Web to examine the uses of the Web for political information. The purpose of the article, however, is not to report on the political survey’s findings but rather to address issues concerning online research, discuss the implications of an online environment for traditional survey techniques, share Web survey experiences from an ex post facto perspective, and present recommendations for future online research, specifically in the areas of Web survey design, sampling, data collection and responses, and publicity.