Corporate Reputation and Competitiveness
Corporate Reputation and Competitiveness
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DOI：
10.1108/ccij.2003.8.2.148.1
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发表时间：
2002-11
期刊：
影响因子：
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通讯作者：
G. Davies;R. Chun;Rui Vinhas da Silva;S. Roper
中科院分区：
文献类型：
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作者：
G. Davies;R. Chun;Rui Vinhas da Silva;S. Roper
第一部分：声誉作为一种战略方针战略思维简史2传统的声誉管理方式3.声誉范式4.公司作为品牌5。维护声誉第2部分：通过管理公司人格来管理声誉6。衡量声誉：企业人格量表7。8.身份形象的管理。9、形象与身份的协调10、信誉与经营业绩声誉管理面临的挑战
Part 1: Reputation as a Strategic Approach 1. A Brief History of Strategic Thinking 2. The Traditional Way of Managing Reputation 3. The Reputation Paradigm 4. The Company as a Brand 5. Defending a Reputation Part 2: Managing Reputation by Managing Corporate Personality 6. Measuring Reputation: The Corporate Personality Scale 7. The Management of Image of Identity 8. Harmonizing Image and Identity 9. Reputation and Business Performance 10. Challenges in Reputation Management