Measuring the Internet
Measuring the Internet
复制标题
测量互联网
DOI：
10.1201/9780203507223.ch49
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发表时间：
2004
期刊：
影响因子：
--
通讯作者：
K. Claffy
中科院分区：
文献类型：
--
作者：
N. Brownlee;K. Claffy
有几种方法可以试着找出人们对媒体做了什么。我们可以跟踪他们；我们可以询问他们；或者我们可以监视他们。跟踪他们，记录特定的行动，似乎是最可靠的。我们知道他们做了什么。现场表演和电影的老牌媒体仍然提供了最干净的例子。人们买票；他们看演出。我们记录了谁买了票，可以放心地认为大多数人观看了整个过程，而且只看了一次。如果他们想重新体验一次媒体体验，他们会再买一张票，我们再录一次。对于受众研究人员来说，这差不多是最好的结果了。
THERE are several ways we can try to find out what people are doing with media. We can track them; we can ask them; or we can watch them. Tracking them, recording particular actions, seems the most reliable. We know what they did. The old media of live performance and cinema still provide the cleanest examples. People buy tickets; they watch a show. We record who bought the tickets and can safely assume most watched the whole thing, and once only. If they want the media experience over again, they buy another ticket and we record them again. For audience researchers, that’s about as good as it gets.