Developing Knowledge Convergence through a Boundaries Vision—A Case Study of Fujifilm in Japan
Developing Knowledge Convergence through a Boundaries Vision—A Case Study of Fujifilm in Japan
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通过边界愿景发展知识融合——以日本富士胶片为例
DOI：
10.1002/kpm.1511
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发表时间：
2016
影响因子：
3.7
通讯作者：
T. Shibata
中科院分区：
文献类型：
--
作者：
Mitsuru Kodama;T. Shibata
近年来，越来越需要在产品和服务的开发以及整合不同技术和服务并跨越不同行业的商业模式的构建中提供融合的战略。问题是：为了开发通过不同技术的整合和产业融合实现的新产品、新服务和新商业模式，企业应该构建什么样的R&D战略和组织？在一个公司的行动，以适应（或创建）这种融合的世界观的关键概念在于通过边界的视野，本文讨论的知识融合。
本文介绍了一个案例研究，详细分析了R&D框架的富士胶片作为一个公司，取得了成功，在新的业务领域，通过实现知识融合，通过边界的视野。在模拟照片的日子里，富士胶片与美国柯达并列为照片行业的领先品牌。然而，预见到模拟业务的稳步下降，它进入了其他业务领域，如制药，医疗保健和化妆品，作为一个新的出发点，它被称为“第二个基础”，并在这样做时取得了巨大的成功。
第二个基金会研发战略的主要目标是“创造新价值”。为此，富士胶片致力于实现其所谓的“知识融合”（通过结合和整合不同领域和技术）和“创新”（通过创造新的差异化技术），并因此为社会做出贡献。现在，我们将分析富士胶片在研发和新业务战略中通过边界视觉实现知识聚合的机制，以支持其第二个基础，这是成功实现业务转型的关键因素。版权所有© 2016约翰威利父子有限公司.
In recent years, there has been a growing need for strategies that provide for convergence in the development of products and services and building of business models that integrate different technologies and services and span different industries. The question is: What kind of strategies and organizations should a company construct for R&D activities to develop new products, services, and business models that will be realized through the integration of different technologies and convergence across industries? The key concept in a company's actions for adapting to (or creating) a worldview of such convergence lies in knowledge convergence through a boundaries vision, which this paper discusses.
The paper presents a case study that analyzes in detail the R&D framework of Fujifilm as a company that achieved success in new business areas by realizing knowledge convergence through a boundaries vision. In the days of analogue photographs, Fujifilm stood alongside Kodak of the USA as a leading brand in the photo industry. Foreseeing the steady decline of the analogue business, however, it moved into other business sectors such as pharmaceuticals, health care, and cosmetics as a new departure that it refers to as the “second foundation” and, in so doing, achieved spectacular success.
The main objective in its R&D strategy for the second foundation was to “create new value.” To do this, Fujifilm sets its sights on achieving what it described as “intellectual fusion” (by combining and integrating different fields and technologies) and “innovation” (by creating new, differentiated technologies) and, as a result, to contribute to society. We will now analyze the mechanism of knowledge convergence through boundaries vision in Fujifilm's R&D and new business strategy for supporting its second foundation, which was a key factor in its successful business transformation. Copyright © 2016 John Wiley & Sons, Ltd.
影响因子：
4.1
作者：
KOGUT, B;ZANDER, U
通讯作者：
ZANDER, U