The disgust-promotes-disposal effect

The disgust-promotes-disposal effect
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DOI:
10.1007/s11166-012-9139-3
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发表时间:
2012-04-01
影响因子:
4.7
通讯作者:
Zeckhauser, Richard
Zeckhauser, Richard
中科院分区:
经济学2区
文献类型:
--
作者:
Han, Seunghee;Lerner, Jennifer S.;Zeckhauser, Richard

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个人倾向于现状偏见:更喜欢现有的选择而不是新的选择。有一个相反的现象:人类会自然地处理那些令他们厌恶的物体,例如难闻的食物。但如果厌恶的来源与对象无关呢?我们通过一段电影剪辑来引发厌恶感,看看参与者是否会用一件物品(一盒身份不明的办公用品)换取一件新物品(替代的身份不明的盒子)。这种“偶然的厌恶”强烈地反击了现状偏见。厌恶的人交换当前财产的比例为 51%,而处于中立状态的人交换当前财产的比例为 32%。因此,厌恶会促进丢弃。第二个实验测试了对这种趋势的警告是否会减少它。但事实并非如此。这些结果表明强烈的厌恶促进处置效应。由于这些研究提供了具有切实回报的真实选择,因此他们的研究结果对日常选择具有影响,并引起人们对偏见警告有效性的警惕。
Individuals tend toward status quo bias: preferring existing options over new ones. There is a countervailing phenomenon: Humans naturally dispose of objects that disgust them, such as foul-smelling food. But what if the source of disgust is independent of the object? We induced disgust via a film clip to see if participants would trade away an item (a box of unidentified office supplies) for a new item (alternative unidentified box). Such "incidental disgust" strongly countered status quo bias. Disgusted people exchanged their present possession 51% of the time compared to 32% for people in a neutral state. Thus, disgust promotes disposal. A second experiment tested whether a warning about this tendency would diminish it. It did not. These results indicate a robust disgust-promotes-disposal effect. Because these studies presented real choices with tangible rewards, their findings have implications for everyday choices and raise caution about the effectiveness of warnings about biases.