Judgmental extrapolation and the salience of change
Judgmental extrapolation and the salience of change
复制标题
判断外推和变化的显着性
DOI:
10.1002/for.3980090405
复制
发表时间:
1990
影响因子:
3.4
通讯作者:
Stephen J. Kraus
中科院分区:
文献类型:
--
作者:
Paul B. Andreassen;Stephen J. Kraus
People may often forecast using cognitive procedures that resemble formal time-series extrapolation models. A model of judgmental extrapolation based on exponential smoothing is proposed in which the setting of the trend parameter is hypothesized to depend upon the relative salience of the successive changes. The salience hypothesis was first tested with exponential series by the use of a framing manipulation. As predicted, focusing the subjects' attention on the changes led to more accurate forecasts. In two investment simulation studies, the salience hypothesis was further examined by varying the statistical properties of the price changes. As predicted, subjects were more likely to sell as prices fell and to buy as prices rose (1) as the sample size of similar changes increased; (2) when the variance of the changes was low; and (3) when the absolute value of the mean change was high. Conditions that may influence judgmental forecasting processes are discussed.