Multi-channel consumer behavior: online and offline travel preparations
Multi-channel consumer behavior: online and offline travel preparations
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多渠道消费行为：线上线下出行准备
DOI：
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发表时间：
2006
期刊：
影响因子：
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通讯作者：
A. Laing
中科院分区：
文献类型：
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作者：
G. V. Dijk;S. Minocha;A. Laing
阐述了以用户为中心的设计（UCD）过程的第一阶段，了解用户，这项研究的问题是否足以孤立地看待交互式系统的使用。本文从消费者经常使用互联网与其他渠道（电话、商业街、邮购）相结合的假设出发，探讨了消费者在休闲旅游准备过程中如何在线上和线下渠道之间移动的研究。该理论框架是由HCI，市场营销和社会科学领域的文献提供的。这项工作的第一阶段的结果表明，多渠道使用是许多消费者的日常现实。
Elaborating on the first stage in the User-Centered Design (UCD) process, understanding the user, this study questions whether it is sufficient to look at the use of interactive systems in isolation. Starting from the assumption that consumers often use the Internet in combination with other channels (telephone, high street, mail order), this paper discusses a study on how consumers move between online and offline channels during the preparations for leisure travel. The theoretical framework was informed by literature from the fields of HCI, marketing and social sciences. The results of the first stage of this work-in-progress indicate that multi-channel use is a day-to-day reality for many consumers.