The double-edged sword of servitization in radical product innovation: The role of latent needs identification
The double-edged sword of servitization in radical product innovation: The role of latent needs identification
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DOI：
10.1016/j.technovation.2021.102284
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发表时间：
2021-04
期刊：
影响因子：
12.5
通讯作者：
Yanping Wang;Jie Gao;Zelong Wei
中科院分区：
文献类型：
--
作者：
Yanping Wang;Jie Gao;Zelong Wei
本文利用208家中国制造业企业的调查数据，实证研究了服务化对企业突破性产品创新绩效的促进或阻碍作用。在组织知识创造理论的基础上，我们认为，服务化使制造商能够识别潜在的客户需求，在寻找激进的产品创新机会是有价值的。然而，根据社会结构嵌入理论，一个公司与高水平的服务成为过度嵌入在客户关系，这阻止了它抓住这样的机会。我们整合这两个理论，发现服务化和激进的产品创新绩效之间的倒U形关系。我们的研究通过识别和整合服务化对激进产品创新绩效的两个作用，丰富了服务化文献。
Using survey data from 208 Chinese manufacturing firms, this paper empirically explores whether servitization facilitates or hinders radical product innovation performance. On the basis of organizational knowledge creation theory, we argue that servitization enables manufacturers to identify latent customer needs that are valuable in searching for radical product innovation opportunities. However, according to social structural embeddedness theory, a firm with a high level of servitization becomes overembedded in customer relationships, which prevents it from seizing such opportunities. We integrate these two theories and find an inverted U-shaped relationship between servitization and radical product innovation performance. Our research enriches the servitization literature by identifying and integrating the two roles of servitization for radical product innovation performance.