Paying with your data. Privacy tradeoffs in ride-hailing services
Paying with your data. Privacy tradeoffs in ride-hailing services
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DOI：
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发表时间：
2021
影响因子：
1.6
通讯作者：
Michał Paliński
中科院分区：
文献类型：
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作者：
Michał Paliński
摘要：我们进行了一项离散选择实验，以测试用户是否愿意使用其个人数据共同资助网约车服务。我们设计了一项实验，要求受访者在常规服务和假设的基于应用程序的出租车行程之间进行选择，该服务提供折扣，以换取受访者同意共享其个人数据。我们的分析比较了 GDPR 的权利意识如何影响受访者的隐私偏好。跨群体分析表明，提醒用户 GDPR 赋予他们的权利可显着提高他们对个人数据保护的重视。 WTA 分析的结果表明，“用数据付费”的商业模式是有市场的。
ABSTRACT We carried out a discrete choice experiment to test users’ readiness to co-finance a ride-hailing service using their personal data. We designed an experiment in which respondents were asked to choose between a regular service and hypothetical app-based taxi rides offering discounts in exchange for respondents consenting to their personal data being shared. Our analysis compared how awareness of rights stemming from the GDPR affects respondents’ privacy preferences. Cross-group analysis indicated that reminding users about their rights stemming from the GDPR significantly increases the value they ascribe to protection of personal data. The results of WTA analysis suggest that there is a market for ‘pay with your data’ business models.