Do People Consume the News they Trust?
Do People Consume the News they Trust?
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人们会消费他们信任的新闻吗？
DOI：
10.1145/3290605.3300770
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发表时间：
2019
期刊：
影响因子：
--
通讯作者：
K. Yaeger
中科院分区：
文献类型：
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作者：
H. Taneja;K. Yaeger
人们有理由期待值得信赖的新闻机构拥有更多参与度更高的用户。然而，鉴于人们对媒体的信任度最低，以及参与数字新闻消费的几家中介机构，最近的研究认为，信任和使用可能没有关系。我们认为，尽管信任可能与整体新闻使用无关，但它仍然可以解释故意使用的原因。我们将美国35家全国性新闻机构的数字跟踪数据中被动计量的使用量，与它们在一项具有全国代表性的调查中的可信度进行了连续三个月的关联。我们发现，信任和总体用户参与度之间没有关联，但可信性和直接访问之间存在正相关关系，而直接访问是有意使用的衡量标准。尽管有党派倾向、多平台存在和主流性质，但这些关系仍然适用于各大媒体。
It is reasonable to expect trusted news organizations to have more engaged users. However, given the lowest levels of trust in media and the several intermediaries involved in digital news consumption, recent studies posit that trust and usage may not be related. We argue that while trust may not relate to overall news usage, given that much of it is incidental, but it could still explain intentional usage. We correlated passively metered usage from digital trace data on 35 national news outlets in the US with their trustworthiness from a nationally representative survey, for three discrete months. We find no association between trust and overall user engagement, but a positive relationship between trustworthiness and direct visits, the latter a measure of intentional usage. These relationships held for outlets despite their partisan leanings, multi-platform presence and their mainstream nature.