30 Years of Research on Entry Mode and Performance Relationship: A Meta-Analytical Review
30 Years of Research on Entry Mode and Performance Relationship: A Meta-Analytical Review
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30 年进入模式与绩效关系研究:元分析回顾
DOI:
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发表时间:
2017
期刊:
影响因子:
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通讯作者:
Jie Yang
中科院分区:
文献类型:
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作者:
Hongxin Zhao;Jieqiong Ma;Jie Yang
Almost 30 years after Anderson and Gatignon systematically conceptualized various entry modes, the scholarly research on their performance effects has accumulated a large amount of empirical evidence. However, research has progressed in a somewhat fragmented manner where the cumulative impact of entry modes is difficult to discern and the entry-performance relationship still remains a conundrum in IB research. This study consolidates and meta-analyzes the empirical findings reported from 44 independent studies. While the results show an overall significant effect of entry modes on performance, more fine-tuned meta-analyses unravel that the effects of entry modes vary with the performance types and a number of plausible contingencies. Findings are discussed in terms of implications for future research and limitations.