Perceived Message Effectiveness of the Meatless Monday Campaign: An Experiment With US Adults.
Perceived Message Effectiveness of the Meatless Monday Campaign: An Experiment With US Adults.
复制标题
DOI：
10.2105/ajph.2022.306766
复制
发表时间：
2022-05
影响因子：
12.7
通讯作者：
Taillie, Lindsey Smith
中科院分区：
文献类型：
--
作者：
Rayala, Hannah-Therese;Rebolledo, Natalia;Hall, Marissa G.;Taillie, Lindsey Smith
考虑到红肉消费对健康和环境的负面影响，减少美国的红肉摄入量对于人类和地球的福祉都很重要。为了通过实验评估“无肉星期一”活动中注重健康和注重环境的信息的影响，我们在 18 岁或以上的美国成年人中进行了一项在线随机实验（n=1,244）。与控制信息相比，注重健康和环境的“无肉星期一”信息显着提高了感知信息的有效性，并增加了减少肉类消费的意愿。
Given the negative health and environmental impacts of red meat consumption, reducing red meat intake in the U.S. is important for both human and planetary well-being. To experimentally evaluate the impact of health-focused and environment-focused messages from the Meatless Monday campaign, we conducted an online randomized experiment among U.S. adults aged 18 or older (n=1,244). Compared to control messages, health-focused and environment-focused Meatless Monday messages led to significantly higher perceived message effectiveness and increased intention to reduce meat consumption.