Blue ocean strategy application in the course of planning and implementation of construction projects in the area of SMART housing and social infrastructure

Blue ocean strategy application in the course of planning and implementation of construction projects in the area of SMART housing and social infrastructure
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蓝海战略在智能住房和社会基础设施领域建设项目规划和实施过程中的应用

DOI:
10.1051/matecconf/201710608015
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发表时间:
2017
期刊:
--
影响因子:
--
通讯作者:
I. Chubarkina
I. Chubarkina
中科院分区:
--
文献类型:
--
作者:
A. Orlov;I. Chubarkina

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本文论述了建筑业竞争力分析的方法。分析了蓝海战略的方法论。在进行分析的基础上,制定了一套与蓝海战略在SMART住房和社会基础设施领域规划和实施建设项目过程中的应用有关的措施。实施拟议的方法规定将有助于提高建设项目实施过程中的投资效率,并提高开发商的竞争力。
This paper deals with approaches to the analysis of competitiveness in the construction field. The methodology of blue ocean strategy was analyzed. Based on the conducted analysis a set of measures related to blue ocean strategy application in the course of planning and implementation of construction projects in the area of SMART housing and social infrastructure was developed. Implementation of the proposed methodological provisions will allow improving investment efficiency in the course of construction projects implementation and enhancing the competitive ability of the developer.
DOI: --
发表时间: 2013-07
期刊: South Asian journal of management
影响因子: --
作者:
K. Shahzad;S. U. Bajwa;Shahid A. Zia
通讯作者: K. Shahzad;S. U. Bajwa;Shahid A. Zia