Voluntary Contributions to Hiking Trail Maintenance: Evidence From a Field Experiment in a National Park, Japan
Voluntary Contributions to Hiking Trail Maintenance: Evidence From a Field Experiment in a National Park, Japan
复制标题
DOI：
10.1016/j.ecolecon.2017.07.032
复制
发表时间：
2018-02-01
影响因子：
7
通讯作者：
Kuriyama, Koichi
中科院分区：
文献类型：
--
作者：
Kubo, Takahiro;Shoji, Yasushi;Kuriyama, Koichi
捐赠是解决保护区管理资金不足的最重要办法之一；然而，在鼓励游客捐款的措施上，各方几乎没有达成一致。我们在日本大雪山国家公园进行了一项实地实验，以检验提供两种初始捐赠信息对捐赠行为的影响。第一种类型的捐款是用于小径维护的筹款活动和政府资助的初始金额（即种子资金），并提供有关目标金额的信息。第二种类型是用于小径维护，并提供其他参与者一天贡献的价值信息。我们发现，与没有额外公告的控制处理相比，宣布种子资金金额和目标显著增加了积极贡献的概率，并提高了平均贡献。当参与者事先知道别人的贡献时，积极贡献的可能性增加；然而，平均贡献有下降的趋势。综上所述，在保护区管理的具体背景下，公布种子基金和募集目标比本文研究的其他措施更有利于筹集资金。
Donation is one of the most important solutions to inadequate funding for protected area management; however, there has been little agreement on the measures to be used to encourage visitors to donate. We conducted a field experiment in Daisetsuzan National Park, Japan, to examine the effect on donation behavior of providing information about two types of initial contributions. The first type of contribution is toward the fundraising campaign for trail maintenance and the initial amount of government funding (i.e., seed money) and information is provided about the target amount. The second type is for trail maintenance and information is provided on the value of one day's contribution by other participants. We found that announcing the seed money amount and the target significantly increased the probability of a positive contribution and raised the average contribution, compared with the control treatment of no additional announcements. When the participants knew others' contribution beforehand, the likelihood of a positive contribution increased; however, the average contribution tended to decrease. In conclusion, announcing the seed money and the fundraising target is superior to the other measures studied in this paper to raise funds in this specific context of protected area management.