Salesforce.com Secrets of Success: Best Practices for Growth and Profitability
Salesforce.com Secrets of Success: Best Practices for Growth and Profitability
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Salesforce.com 成功的秘诀：增长和盈利的最佳实践
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发表时间：
2009
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通讯作者：
D. Taber
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作者：
D. Taber
Salesforce.com成功的秘密Salesforce.com通常被认为是一个SFA系统，但它确实需要被认为是一个成熟的CRM。在五年多的时间里，Ive领导着营销团队，试图将SFDC的功能扩展到高度自动化的互联网客户交互系统。Salesforce.com《成功的秘密》是现代营销人员、销售主管或客户支持专业人员的必读阅读。Mark de Visser，Sonatype的首席执行官Salesforce.com《成功的秘密》非常棒，因为它为每一位主要高管提供了指导，并为实施团队提供了战术建议。使用本书的方法确保了我们在Syneron实现的高用户采用率。它还提供了数百个提示，节省时间和金钱，在真实的世界。Syneron Medical的首席执行官Doron Gerstel Salesforce.com成功的秘密帮助忙碌高管弄清楚在构建或扩展Salesforce系统时该做什么和不该做什么。我欣赏它提供的平衡，为执行团队提供战略指导，为执行者提供战术提示。戴夫凯洛格，首席执行官马克逻辑Salesforce.com成功的秘密集中在业务流程，围绕SFD的事情，人们做的杠杆系统，并成为更有效的。任何在销售、营销或其他面向客户的团队中经历内部变革的组织都需要看到并致力于大局。这本书帮助他们做到这一点。Jon Lambert，纽约证券交易所Wombat Trading Systems部门的首席财务官Taber先生认真审视了现实和CRM系统，并找到了使用Salesforce.com弥合两者之间差距的方法。通过阅读这本优秀的书，你一定会成功地实现你的Salesforce.com计划。这是我们都在寻找的Salesforce.com手册。约书亚梅里，Salesforce.com用户组负责人Salesforce.com成功的秘密结合了敏捷与Salesforce.com，最广泛使用的，托管的SFA系统。Taber更进一步，告诉产品营销人员和产品经理如何使用SFDC和最新的敏捷工具来更好地完成工作。必读Rich Mironov，Enthiosys的CMO Salesforce.com成功的秘诀是从几十个SFDC客户那里学到的经验教训的升华，每一个经验教训都是以组织各个级别的人都能理解的方式来表达的。我只希望这本书在我们构建系统的时候就已经出版了，我们可以通过简单地遵循它的最佳实践来节省无休止的会议。丹尼尔莫斯科维茨，首席财务官的Zend技术Salesforce.com成功的秘密是一个宝贵的指南，为行政人员希望获得最大的杠杆从Salesforce.com。这本书告诉管理者该要求什么，不该要求什么，以便从团队中获得最佳的收入可见性和结果。我们一直在稳步扩展我们的SFDC系统，使其成为一个成熟的CRM，使用本书中的技术。这本书强烈推荐给那些想要扩大规模和销售业绩的公司。Dave Robbins，BigFix的首席执行官Salesforce.com《成功的秘密》是第一本将敏捷方法应用于SFA/CRM系统开发的书，它为技术专家和执行官开辟了新的天地。在AgghtWorks，我们已经使用敏捷多年了，泰伯斯的Salesforce方法真的很有效。罗伊辛格姆，首席执行官的xightworks我一直在等待这本书多年，从来不知道它！大卫泰伯尔撰写了一份关于实施SFDC的好处和缺陷的优秀指南，并在此过程中提供了有关成功浏览用户组、管理、销售、市场营销和IT部门以获得最佳结果的见解和宝贵信息。Dan韦斯，Bell Microproducts销售和营销应用经理通过Salesforce.com提高生产力并增加销售额从现在开始发现真实世界的最佳实践无需支付昂贵的顾问费用您投资Salesforce.com的原因只有一个：推动整个组织的重大性能改进。Salesforce.com成功的秘诀将帮助你做到这一点。作者大卫泰伯利用他几十次部署的经验，为Salesforce.com部署的各个方面提供了专家指导，并为Salesforce.com涉及的组织的每个领域提供了以结果为中心的最佳实践，包括销售，市场营销，客户服务，财务，法律的和IT。这是您必须支付顾问300美元/小时才能获得的信息。你在其他任何书中都找不到的信息！泰伯指导你制定一个全面有效的实施战略，然后是战术和细节，以克服你面临的每一个挑战，包括内部政治。通过本书及其配套网站www.SFDC-secrets.com，Taber提供了调查问卷、分步指南和广泛的资源--所有这些都是收入超速系统的一部分，该系统可以让您的组织从Salesforce.com获得最大的结果。实现更高的最终客户满意度和显著的销售工作效率提升使用SFA成熟度模型评估就绪性、填补差距并获得早期的深度用户采用克服可能限制www. example. com价值的人员、产品和流程陷阱Salesforce.com了解哪些工具、附加组件、功能，和扩展适合您的实现这本书从一开始finish roadmap for success可供所有行业中各种规模的公司使用，其中有针对整个业务中的执行人员、团队领导、实现团队成员、开发人员和用户的特定章节。
Praise for Salesforce.com Secrets of Success Salesforce.com is usually thought of as an SFA system, but it really needs to be thought of as a full-fledged CRM. For more than five years, Ive headed up marketing teams trying to expand the power of SFDC for highly automated Internet customer interaction systems. Salesforce.com Secrets of Success is required reading for the modern marketer, sales exec, or customer support professional. Mark de Visser, CEO of Sonatype Salesforce.com Secrets of Success is terrific because it gives guidance to every major executive, as well as tactical recommendations to the implementation team. Using this books methods ensures the high user adoption rate we achieved at Syneron. It also provides hundreds of tips that save time and money in the real world. Doron Gerstel, CEO of Syneron Medical Salesforce.com Secrets of Success helps the busy executive figure out what to doand not to dowhen a Salesforce system is being built or extended. I appreciate the balance it provides, giving strategic guidance to the executive team and tactical tips to the implementers. Dave Kellogg, CEO of Mark Logic Salesforce.com Secrets of Success focuses on the business processes that surround SFDCthe things that people do to leverage the system and become more effective. Any organization going through internal change in sales, marketing, or other customer-facing teams needs to see and work on the big picture. This book helps them do just that. Jon Lambert, CFO of Wombat Trading Systems division, New York Stock Exchange Mr. Taber takes a hard look at reality and CRM systems and finds the way to bridge the gap between the two using Salesforce.com. You are sure to succeed with your Salesforce.com initiative by reading this excellent book. This is the Salesforce.com manual we were all looking for. Joshua Meiri, Salesforce.com User Group Leader Salesforce.com Secrets of Success combines Agile with Salesforce.com, the most widely used, hosted SFA system. Taber takes it one step further by telling product marketers and product managers how to use SFDC and the latest Agile tools to do their jobs better. A must-read. Rich Mironov, CMO of Enthiosys Salesforce.com Secrets of Success is the distillation of lessons learned at dozens of SFDC customers, and every lesson has been put in terms that people at every level of the organization can understand. I only wish this book had been out when we were building out our systemwe could have saved endless meetings by simply following its best practices. Daniel Moskowitz, CFO of Zend Technologies Salesforce.com Secrets of Success is an invaluable guide for the executive wanting to get the most leverage from Salesforce.com. The book tells the executive what to ask forand what not to ask forto get the best revenue visibility and results from the team. Weve been steadily expanding our SFDC system to make it into a full-fledged CRM, using the techniques from this book. This book is highly recommended for companies that want to grow their size and sales performance. Dave Robbins, CEO of BigFix Salesforce.com Secrets of Success is the first book to apply Agile methods to SFA/CRM systems development, and it breaks new ground for both the technologist and executive. At ThoughtWorks, weve been using Agile for years, and Tabers Salesforce approaches really pay off. Roy Singham, CEO of ThoughtWorks I have been waiting years for this book and never knew it! David Taber has written an excellent guide to the benefits and pitfalls of implementing SFDC and, in the process, provides insight and valuable information on successfully navigating through user groups, management, sales, marketing, and IT departments to get the best results. Dan Weiss, Manager of Sales and Marketing Applications, Bell Microproducts Drive Better Productivity and Increase Saleswith Salesforce.comStarting Now Discover Real-World Best PracticesWithout Paying Expensive Consultants Youre investing in Salesforce.com for one reason: to drive major performance improvements across your entire organization. Salesforce.com Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of Salesforce.com deployment, with results-focused best practices for every area of the organization touched by Salesforce.com, including sales, marketing, customer service, finance, legal, and IT. This is information youd otherwise have to pay a consultant $300/hour to get...information you wont find in any other book! Taber walks you through developing a comprehensive and effective implementation strategy, followed by tactics and specifics to overcome every challenge you face, including internal politics. Through this book and its companion Web site, www.SFDC-secrets.com, Taber provides questionnaires, step-by-step guides, and extensive resourcesall part of the Revenue Overdrive system that gives your organization maximum results from Salesforce.com. Achieve higher end-customer satisfaction and dramatic sales productivity gains Use the SFA Maturity Model to assess readiness, fill gaps, and gain early, deep user adoption Overcome people, product, and process pitfalls that can limit the value of Salesforce.com Learn which tools, add-ons, features, and extensions are right for your implementation This books start-to-finish roadmap for success can be used by companies of all sizes in all industrieswith specific chapters for executives, team leaders, implementation team members, developers, and users throughout the business.