Increasing Libraries' Content Findability on the Web with Search Engine Optimization
Increasing Libraries' Content Findability on the Web with Search Engine Optimization
复制标题
通过搜索引擎优化提高图书馆在网络上内容的可查找性
DOI：
10.1108/07378831311303958
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发表时间：
2013
期刊：
影响因子：
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通讯作者：
D. Rasmussen
中科院分区：
文献类型：
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作者：
Daniel Onaifo;D. Rasmussen
目的-本文的目的是考察搜索引擎优化(SEO)现象作为一种提高图书馆在网络上找到数字内容的机制。设计/方法/方法-研究应用网络分析工具，如Alexa.com，收集关于加拿大图书馆在搜索引擎结果排名中的可见性表现的数据。综合IS&R研究框架中的概念被用来分析SEO作为框架中的一个元素。查找-结果表明，某些网站的特征确实影响到搜索引擎对图书馆网站的排名。值得注意的是，图书馆网站的声誉和搜索引擎索引的网页数量增加了它在SERP上的排名以及其数字内容的可查找性。原创性/价值-现有的大多数关于SEO的著作都局限于通俗文学，而不是图书情报学的学术研究。只有少数几项研究是以..。
Purpose – The aim of this paper is to examine the phenomenon of search engine optimization (SEO) as a mechanism for improving libraries' digital content findability on the web.Design/methodology/approach – The study applies web analytical tools, such as Alexa.com, in the collection of data about Canadian libraries' visibility performance in the ranking of search engine results. Concepts from the Integrated IS&R Research Framework are applied to analyze SEO as an element within the Framework.Findings – The results show that certain websites' characteristics do have an effect on how well libraries' websites are ranked by search engines. Notably, the reputation of a library's website and the number of its search engine indexed webpages increase its ranking on SERPs as well as the findability of its digital content.Originality/value – Most of the existing works on SEO have been confined to popular literature, outside of scholarly academic research in library and information science. Only few studies with a fo...