Media/Marketing Influences on Adolescent and Young Adult Substance Abuse.
Media/Marketing Influences on Adolescent and Young Adult Substance Abuse.
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DOI：
10.1007/s40429-018-0199-6
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发表时间：
2018-06
影响因子：
4.3
通讯作者：
Gabrielli J
中科院分区：
文献类型：
--
作者：
Jackson KM;Janssen T;Gabrielli J
我们描述了在营销和媒体上对物质使用描述的研究状况，考虑到接触烟草，酒精，电子烟和大麻内容。假定的机制提供，并提出有效的预防战略，以减轻这些描绘的影响的建议。有一致的证据表明，青少年和年轻人高度暴露于物质使用的描绘，这些描绘与随后的物质使用有关。通过新媒体（社交网站、品牌网站）的曝光率迅速上升。社会规范和认知似乎至少部分地解释了描绘对青年物质使用的影响。数字媒体已经超越了传统营销，这一点令人担忧，因为青年人可以按需访问内容，并且是数字媒体的积极消费者。建议采取适当的媒体扫盲干预措施，包括养育成分，并针对多种物质和媒体领域。
We describe the state of research on substance use portrayals in marketing and media, considering exposure to tobacco, alcohol, e-cigarette, and marijuana content. Putative mechanisms are offered, and recommendations made for effective prevention strategies for mitigating the influence of these portrayals. There is consistent evidence that adolescents and young adults are highly exposed to substance use portrayals and that these portrayals are associated with subsequent substance use. Exposure via new media (social networking sites, brand websites) has risen rapidly. Social norms and cognitions appear to at least partially account for the effects of portrayals on youth substance use. Digital media has surpassed traditional marketing, which is concerning because youth have on-demand access to content and are active consumers of digital media. Developmentally appropriate media literacy interventions that include a parenting component and target multiple substances and media domains are recommended.