THE INTERPLAY OF AFFECT AND COGNITION IN ATTITUDE FORMATION AND CHANGE
THE INTERPLAY OF AFFECT AND COGNITION IN ATTITUDE FORMATION AND CHANGE
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DOI：
10.1037/0022-3514.59.2.202
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发表时间：
1990-08-01
影响因子：
7.6
通讯作者：
EDWARDS, K
中科院分区：
文献类型：
--
作者：
EDWARDS, K
两个实验检验了这一假设，即态度形成过程中的情感和认知顺序是其随后对情感和认知说服手段的抵触的重要决定因素。基于情感和基于认知的态度被诱导，并随后通过情感或认知的说服手段受到挑战。用来创造两种态度和说服手段的程序包括改变情感和认知的顺序，同时保持交流的内容不变。正如预测的那样，基于情感的态度在情感说服方式下比在认知说服方式下表现出更多的变化。另一方面，基于认知的态度在两种说服方式下表现出相同的变化。态度类型和说服方式之间的交互作用既出现在情感的潜意识操纵(实验1)，也出现在情感的潜意识操纵(实验2)。此外，在第二个实验中，基于情感的态度比基于认知的态度更自信地表达出来。总而言之，这些发现强调了区分基于情感的态度和基于认知的态度的理论和实践重要性，以及更广泛地说，需要有影响力的尝试来联系态度的起源。
Two experiments examined the hypothesis that the sequence of affect and cognition in an attitude's formation is an important determinant of its subsequent resistance to affective and cognitive means of persuasion. Affect-based and cognition-based attitudes were induced and subsequently challenged by either affective or cognitive means of persuasion. The procedure used to create the 2 types of attitudes and the means of persuasion involved varying the sequence of affect and cognition while holding the content of communications constant. As predicted, affect-based attitudes exhibited more change under affective means of persuasion than under cognitive means of persuasion. Cognition-based attitudes, on the other hand, exhibited equal change under both forms of persuasion. The interaction between attitude type and means of persuasion emerged both when affect was manipulated subliminally (Experiment 1) and when affect was manipulated supraliminally (Experiment 2). Moreover, in the 2nd experiment, affect-based attitudes were expressed with greater confidence than their cognition-based counterparts. Together, these findings underscore the theoretical as well as practical importance of distinguishing between affect-and cognition-based attitudes and, more generally, the need for influence attempts to make contact with an attitude's origin.