Non-Muslims’ acceptance of imported products with halal logo: A case study of Malaysia and Japan
Non-Muslims’ acceptance of imported products with halal logo: A case study of Malaysia and Japan
复制标题
非穆斯林接受带有清真标志的进口产品：马来西亚和日本的案例研究
DOI：
10.1108/jima-02-2016-0009
复制
发表时间：
2017
影响因子：
3.2
通讯作者：
Ahmed Syed Salman
中科院分区：
文献类型：
--
作者：
Yukichika Kawata;Sheila Nu Nu Htay;Ahmed Syed Salman
目的
这项研究旨在调查非穆斯林国家的公民是否接受带有“清真”标志的产品。在全球化时代，穆斯林游客最关键的问题之一是在访问非穆斯林国家时可靠的清真食品。如果非穆斯林国家的人们接受含有清真认证标志的进口产品，并且这些产品在商店里很容易买到，这个问题就可以得到实质性的改善。
设计/方法/方式
马来西亚和日本分别被选为穆斯林和非穆斯林国家，对656名非穆斯林受试者进行了选择实验（CE），并估计了有和没有清真标志的矿泉水的支付意愿（WTP）。使用随机参数logit模型进行估计。
结果
有清真标志的矿泉水和没有清真标志的矿泉水之间的支付意愿差异为5日元;然而，相关系数在统计学上并不显著。这意味着清真标志对非穆斯林受试者的购买行为没有影响。由此可以推断，带有认证标志的清真产品将在日本商店被接受，这可能会促进外国穆斯林的访问。
研究限制/影响
由于结果是基于几个国家（马来西亚和日本）和一种产品（矿泉水），因此有必要使用不同国家的其他产品进行进一步调查。然而，如正文所示，结果具有一定程度的普遍性。
独创性/价值
这项研究的结果支持在非穆斯林国家流通清真产品的可能性，从而促进穆斯林出国旅游。没有这样的研究已经审查了这个问题，使用CE。
Purpose
This study aims to examine whether citizens of non-Muslim countries accept products with a “halal” logo. In the era of globalization, one of the most crucial issues for Muslim travelers is reliable halal foods when visiting non-Muslim countries. If people in non-Muslim countries accept imported products containing halal certification logos, and such products are readily available in shops, this issue could be substantially improved.
Design/methodology/approach
Malaysia and Japan were selected as Muslim and non-Muslim countries, respectively, to conduct a choice experiment (CE) for 656 non-Muslim subjects, and estimated willingness to pay (WTP) for mineral water with and without the halal logo. A random parameter logit model was used for estimation.
Findings
The difference between the WTP for mineral water with and without the halal logo was ¥5; however, the associated coefficient is not statistically significant. This implies that the halal logo has no impact on non-Muslim subjects’ purchasing behavior. From this, we can infer that the halal products with certification logo would be accepted in Japanese shops, which may foster foreign Muslim visits.
Research limitations/implications
As the results are based on a couple of countries (Malaysia and Japan) and only one product (mineral water), further investigation using other products in different countries would be necessary. However, as suggested in the main text, the results enjoy a degree of generalizability.
Originality/value
The results of this study support the possibility of circulating halal products in non-Muslim countries and thus promoting Muslim travel abroad. No such study has examined this issue using CE.