Comparison of food values for consumers’ preferences on imported fruits and vegetables within Japan, Taiwan, and Indonesia
Comparison of food values for consumers’ preferences on imported fruits and vegetables within Japan, Taiwan, and Indonesia
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DOI：
10.1016/j.foodqual.2020.104042
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发表时间：
2021
影响因子：
5.3
通讯作者：
Shang-Ho Yang;B. P. Panjaitan;K. Ujiie;Jong-Wen Wann;Dennis Chen
中科院分区：
文献类型：
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作者：
Shang-Ho Yang;B. P. Panjaitan;K. Ujiie;Jong-Wen Wann;Dennis Chen
水果和蔬菜的国际农业贸易作为一个国家创建可持续农业产业的有效方法而受到广泛关注。本研究采用最佳-最差标度法，重点研究日本、台湾和印度尼西亚消费者对进口水果和蔬菜食品价值的看法。这项研究检查了七个食品价值：产品原产地标签、食品安全认证、高质量外观、国内稀有性、价格、产品种植方式和新鲜度。进行了一项在线调查，总共收集了 1,350 名有效受访者（500 名日本人、333 名台湾人和 517 名印度尼西亚人）。使用潜在类别多项式 Logit 模型来分析每个国家/地区的消费者。结果显示，对于这三个国家的大多数消费者群体来说，食品安全认证和新鲜度分别是最重要和第二重要的食品价值。然而，其余的食品价值对于每个国家来说并不具有相同的重要性。该研究应帮助政府和国际营销人员加强针对这些目标市场的农产品贸易政策和营销策略。
International agricultural trade in fruits and vegetables has received much attention as an effective method to create a sustainable agriculture industry for a country. This study focuses on consumers’ perceptions of food values toward imported fruits and vegetables in Japan, Taiwan, and Indonesia by using the Best-Worst Scaling method. Seven food values were examined in this study: labeling product origin, food safety certification, high quality appearance, domestic rarity, price, how the product was grown, and freshness. An online survey was conducted and 1,350 total valid respondents were collected (500 Japanese, 333 Taiwanese, and 517 Indonesian). The Latent Class Multinomial Logit model was used to analyze consumers for each country. Results revealed that food safety certification and freshness were found as the most important and second most important food values for the majority group of consumers in each of these three countries, respectively. However, the remainder of food values do not have the same importance for each country. The study should help governments and international marketers enhance their agricultural trade policies and marketing strategies for these targeted markets.