"Choose Today, Live Tomorrow": A Content Analysis of Anti-Substance Use Messages Produced by Adolescents.
"Choose Today, Live Tomorrow": A Content Analysis of Anti-Substance Use Messages Produced by Adolescents.
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“选择今天，活在明天”：青少年反物质使用信息的内容分析。
DOI：
10.1080/10810730.2019.1639858
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发表时间：
2019
影响因子：
4.4
通讯作者：
Banerjee,SmitaC
中科院分区：
文献类型：
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作者：
Peña-Alves,Stephanie;Greene,Kathryn;Ray,AnneE;Glenn,ShannonD;Hecht,MichaelL;Banerjee,SmitaC
青少年制作的反药物使用信息是一种日益流行和有效的预防策略。然而，人们对这些信息的内容以及青少年将这些内容带入生活的生产要素知之甚少。在这篇文章中，我们提出了95个反物质使用信息的内容分析，这些信息是由美国9个州的4-H俱乐部成员开发的，作为他们参与媒体素养计划REAL media的一部分。对海报和视频进行内容分析，包括目标物质、预防目标、信息形式、信息内容、说服策略和制作要素。含量分析结果显示，在酒精、大麻、电子烟和嚼烟的选择中，可燃烟草（吸烟）是样本中最受欢迎的目标物质。更多的年轻人以预防药物使用为目标，而不是停止目前的使用。大多数信息中都使用了口号，而且几乎所有的信息都采用了信息形式，而不是叙述或统计形式。课程中涵盖的说服策略，包括与团队一起玩，意想不到，风格和认可很少使用。最后，结果表明，该样本的生产价值很高，这体现在颜色的广泛使用以及字体和字体大小的多样性上。讨论了对未来媒介素养干预和研究的启示。
Adolescent-produced anti-substance use messaging is an increasingly popular and effective prevention strategy. However, little is known about the content of these messages and the production elements adolescents use to bring that content to life. In this article, we present a content analysis of 95 anti-substance use messages developed by 4-H club members across nine U.S. states as part of their participation in the media literacy program REAL media. Posters and videos were content-analyzed for target substance, prevention goal, message form, message content, persuasion strategies, and production elements. Results of the content analysis revealed that combustible tobacco (smoking) was the most popular target substance in the sample among the choices of alcohol, marijuana, e-cigarettes, and chewing tobacco. More youth developed messages with the goal of preventing substance use, rather than stopping current use. Slogans were used in the majority of messages, and nearly all messages took an informational form, rather than narrative or statistical form. Persuasion strategies covered in the curriculum, including fun with the group, unexpected, style, and endorsement were scantily used. Finally, results showed that production value was high in this sample, reflected by the extensive use of color and variety of fonts and font sizes. Implications for future media literacy interventions and research are discussed.