Face to face - The perception of automotive designs

Face to face - The perception of automotive designs
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DOI:
10.1007/s12110-008-9047-z
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发表时间:
2008-12-01
影响因子:
2.5
通讯作者:
Grammer, Karl
Grammer, Karl
中科院分区:
法学2区
文献类型:
--
作者:
Windhager, Sonja;Slice, Dennis E.;Grammer, Karl

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在进化过程中,人类对面部特征产生了选择性敏感性,这些面部特征传达了性别、年龄、情绪和意图等信息。这种能力不仅适用于我们现在的同种人,还适用于其他生物(即动物),甚至适用于人造结构,例如汽车。为了研究这种可能性,我们要求人们报告他们对汽车前脸的特征、情绪、个性特征和态度,并使用几何形态测量学 (GM) 和多元统计方法来确定和可视化相应的形状信息。研究发现,汽车特征和比例与特征感知存在共变,其方式与人脸相似。讨论了新出现的类比。这项研究应该对我们对史前心理及其与现代世界的相互关系的理解产生影响。
Over evolutionary time, humans have developed a selective sensitivity to features in the human face that convey information on sex, age, emotions, and intentions. This ability might not only be applied to our conspecifics nowadays, but also to other living objects (i. e., animals) and even to artificial structures, such as cars. To investigate this possibility, we asked people to report the characteristics, emotions, personality traits, and attitudes they attribute to car fronts, and we used geometric morphometrics (GM) and multivariate statistical methods to determine and visualize the corresponding shape information. Automotive features and proportions are found to covary with trait perception in a manner similar to that found with human faces. Emerging analogies are discussed. This study should have implications for both our understanding of our prehistoric psyche and its interrelation with the modern world.