Using Google Analytics as a process evaluation method for Internet-delivered interventions: an example on sexual health
Using Google Analytics as a process evaluation method for Internet-delivered interventions: an example on sexual health
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DOI：
10.1093/heapro/das008
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发表时间：
2013-03-01
影响因子：
2.7
通讯作者：
Poelman, Jos
中科院分区：
文献类型：
--
作者：
Crutzen, Rik;Roosjen, Johanna L.;Poelman, Jos
该研究旨在以一个关于性健康的网站为例，展示谷歌分析作为互联网提供干预措施的过程评估方法的潜力。这项研究报告的访问者行为，直到21个月后，网站发布（2009年3月至2010年12月）。总共有850 895名访客，平均总访问时间（即剂量）为5：07分钟。Google Analytics提供数据来回答互联网交付干预过程评估方面的三个关键问题：（i）访客行为如何？; (ii)游客来自哪里？及（iii）访客会接触到哪些内容？这一现实生活中的例子证明了谷歌分析作为一种方法的潜力，可用于对互联网提供的干预措施进行过程评价。鉴于目前在促进健康领域内这些干预措施的扩大，这一点非常重要。
The study aimed to demonstrate the potential of Google Analytics as a process evaluation method for Internet-delivered interventions, using a website about sexual health as an example. This study reports visitors behavior until 21 months after the release of the website (March 2009December 2010). In total, there were 850 895 visitors with an average total visiting time (i.e. dose) of 5:07 min. Google Analytics provided data to answer three key questions in terms of process evaluation of an Internet-delivered intervention: (i) How do visitors behave?; (ii) Where do visitors come from? and (iii) What content are visitors exposed to? This real-life example demonstrated the potential of Google Analytics as a method to be used in a process evaluation of Internet-delivered interventions. This is highly relevant given the current expansion of these interventions within the field of health promotion.