Global Events and Soft Power Dreams in East Asia
Global Events and Soft Power Dreams in East Asia
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全球事件与东亚软实力梦想
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
W. Manzenreiter
中科院分区：
文献类型：
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作者：
J. Horne;W. Manzenreiter
大型活动被罗氏（Roche）（2000：1）著名地定义为具有国际意义和大众吸引力的大型文化活动，也被评估并称赞为现代性的标志。它们的设计、结构和组织在很大程度上与现代化的关键问题相呼应，为东道城市提供了独特的机会，使其能够创造场所和树立场所品牌。与任何其他全球性活动不同，大型体育活动还提供了举办大型文化庆典的机会。他们把世界各国聚集在一起，在共同商定的规则和条例下进行体育比赛。
就电视奇观而言，没有什么能与奥运会或足球世界杯相媲美。但是，这些大型活动发生在破碎的社会结构中，并在持续存在并随着时间的推移而发展的巨大不平等中（Horne和Manzenreiter 2006）。
Mega-events, which Roche (2000:1) famously defined as large-scale cultural events of international significance and mass popular appeal, have also been assessed and praised as hallmarks of modernity. Their design, structure and organization largely resonate with key issues of modernity, providing host cities with unique opportunities for place-making and place-branding. Unlike any other global event, sport mega-events also offer the opportunity for an enormous cultural celebration. They bring the nations of the world together to compete in sports under commonly agreed rules and regulations.
And as far as television spectacles go, there is nothing that can rival the Olympic Games or the Football World Cup. But these mega-events take place within fractured social structures and amid enormous inequalities that persist and develop over time (Horne and Manzenreiter 2006).