Building a health promotion agenda in local newspapers
Building a health promotion agenda in local newspapers
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DOI：
10.1093/her/cyg104
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发表时间：
2005-02-01
影响因子：
2.4
通讯作者：
Hindman, DB
中科院分区：
文献类型：
--
作者：
Martinson, BE;Hindman, DB
这是一个以社区为基础的健康促进活动中的乳腺癌主题的报纸报道的分析。这项为期4年的运动被称为乳腺癌筛查运动（BCSC），致力于在中西部一个州推广乳房X光检查。该方案包括付费广告和志愿者领导的社区干预措施，其部分目的是增加当地大众媒体中有关乳腺癌和乳房X光检查的信息流动。研究结果表明，干预与当地报纸有关乳腺癌的内容呈正相关，但影响仅限于周报服务的社区。我们讨论了这项研究对未来社区健康促进活动的影响。
This is an analysis of newspaper coverage of breast cancer topics during a community-based health promotion campaign. The 4-year campaign, called the Breast Cancer Screening Campaign (BCSC), was devoted to promoting mammography screening in a Midwestern state. The BCSC included both paid advertising and volunteer-led community interventions that were intended, in part, to increase the flow of information about breast cancer and mammography screening in the local mass media. Findings showed that intervention was positively associated with local newspaper content about breast cancer, but the effects were confined to communities served by weekly newspapers. We discuss the implications of this study for future community-based health promotion campaigns.