Tobacco Marketing, E-cigarette Susceptibility, and Perceptions among Adults
Tobacco Marketing, E-cigarette Susceptibility, and Perceptions among Adults
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DOI：
10.5993/ajhb.41.5.7
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发表时间：
2017-09-01
影响因子：
2.3
通讯作者：
Barnes, Andrew J.
中科院分区：
文献类型：
--
作者：
Nicksic, Nicole E.;Snell, L. Morgan;Barnes, Andrew J.
目的：了解烟草营销对电子烟易感性和认知的影响，对于为减轻烟草制品对公共卫生的负担提供信息至关重要。方法：2016年在线收集634名传统吸烟者和393名非吸烟者的数据，使用亚马逊土耳其机械的方便样本。根据吸烟状况分层并根据社会人口统计学进行调整的Logistic回归模型检验了烟草广告和优惠券、EC和CC易感性以及EC认知之间的关系。结果：在非吸烟者中，增加接触烟草广告和接受烟草券与EC和CC易感性的测量显着相关（p < 0.05）。年龄较大、受教育程度较高的非吸烟者患EC的几率较低（p < 0.05）。此外，烟草广告曝光的增加与吸烟者认为EC不含尼古丁且比CC更容易上瘾的观念显著相关（p < 0.05）。结论：增加烟草广告渠道的暴露会影响非吸烟者未来使用EC和CC以及吸烟者的认知，而接受优惠券会影响非吸烟者EC和CC的易感性。未来的研究需要确定减少烟草营销暴露的政策是否通过降低易感性来减少电子烟的使用。
Objective: Understanding the impact of tobacco marketing on e-cigarette (EC) susceptibility and perceptions is essential to inform efforts to mitigate tobacco product burden on public health. Methods: Data were collected online in 2016 from 634 conventional cigarette (CC) smokers and 393 non-smokers using a convenience sample from Amazon Mechanical Turk. Logistic regression models, stratified by smoking status and adjusted for socio-demographics, examined the relationship among tobacco advertisements and coupons, EC and CC susceptibility, and EC perceptions. Results: Among non-smokers, increased exposure to tobacco advertising and receiving tobacco coupons was significantly related to measures of EC and CC susceptibility (p < .05). Older, more educated non-smokers had decreased odds of EC susceptibility (p < .05). Additionally, increased exposure to tobacco advertising was significantly associated with the perceptions of EC not containing nicotine and being less addictive than CC among smokers (p < .05). Conclusions: Increased exposure to tobacco advertising outlets could influence future EC and CC use in non-smokers and perceptions in smokers, while receiving coupons could affect EC and CC susceptibility among nonsmokers. Future research is needed to determine whether policies to minimize exposure to tobacco marketing reduce EC use by decreasing susceptibility.