A Methodological Study of Cigarette Brand Discrimination
A Methodological Study of Cigarette Brand Discrimination
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DOI：
10.1037/h0062954
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发表时间：
1954-06-01
影响因子：
9.9
通讯作者：
Manning, Horace M.
中科院分区：
文献类型：
--
作者：
Littman, Richard A.;Manning, Horace M.
为了测试品牌辨别的识别判断方法和情感（喜欢-不喜欢）判断方法的比较辨别力，246名经常吸烟者被分为两组，每组成员都被给予一个品牌名称被掩盖的“三大”香烟。其中一组的成员做出了认可判断，另一组的成员做出了“喜欢-不喜欢”的判断。方差分析表明：（1）两种类型的判断都比机会准确性更好，（2）喜欢-不喜欢判断比识别判断稍微敏感，但不显著，（3）每种类型的判断的反应分布是根本不同的。“有人建议.情感判断的使用值得进一步研究。“（PsycINFO数据库记录（c）2016阿帕，保留所有权利）
To test the comparative discriminability of the recognition judgment method and an affective (like-dislike) judgment method of brand discrimination, 246 regular cigarette smokers were divided into two groups, and each group member was given one of the'Big Three'cigarettes with brand name obscured. Members of one group made a recognition judgment; members of the other made a'like-dislike'judgment. Analysis of variance showed that (1) both types of judgment were made with better than chance accuracy,(2) the like-dislike judgment was slightly but not significantly more sensitive than the recognition judgment,(3) the distribution of responses for each type of judgment was radically different." It was suggested that… the use of affective judgment… merits further study."(PsycINFO Database Record (c) 2016 APA, all rights reserved)