Service Architecture and Modularity*

Service Architecture and Modularity*
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DOI:
10.1111/j.1540-5915.2009.00241.x
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发表时间:
2009-08-01
期刊:
影响因子:
5.5
通讯作者:
Hsuan, Juliana
Hsuan, Juliana
中科院分区:
管理学4区
文献类型:
--
作者:
Voss, Christopher A.;Hsuan, Juliana

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了解服务架构和模块化的本质对于服务设计和创新至关重要。开发了两套方法来加深我们的理解并支持决策。首先是架构建模的系统分解方法,使组织能够了解其当前架构、评估替代架构并识别服务不同部分之间的关​​键接口。其次,本文开发了服务模块化函数(SMF),这是一个数学模型,指示源自独特服务的模块化程度以及模块可以在各种服务之间复制的程度。确定了有助于提高竞争力的三个领域: 拥有独特的服务模块或元素,在短期内不易被竞争对手复制;通过跨多个服务和/或多个站点的复制来利用这些的能力;以及一定程度的模块化的存在,这反过来又支持定制和快速新产品开发。 SMF 可以支持服务设计和服务创新开发的决策。特别是,架构和模块化之间的关系以及服务联系人在服务定制中的角色之间显示出互补性。建议服务定制可以是组合式的(组合一组服务流程和产品以创建独特的服务)或菜单驱动式的(从一组现有服务/产品中选择一个或多个服务来满足客户需求)。
An understanding of the nature of service architecture and modularity is crucial to service design and innovation. Two sets of approaches are developed that further our understanding and support decision making. First is a systematic decomposition approach to architecture modeling that allows organizations to understand their current architecture, evaluate alternative architectures, and identify key interfaces between different parts of the service. Second, the article develops a service modularity function (SMF), a mathematical model indicating the degree of modularity deriving from unique services and the degree to which the modules can be replicated across a variety of services. Three areas are identified that can contribute to competitiveness: the possession of unique service modules or elements not easily copied in the short term by competitors; the ability to exploit these through replication across multiple services and/or multiple sites; and the presence of a degree of modularity, which in turn supports both customization and rapid new product development. The SMF can support decision making in the design of services and the exploitation of service innovation. In particular, the relationship between architecture and modularity and the roles of service contact personnel in the customization of services is shown to be complementary. It is proposed that service customization can be either combinatorial (the combination of a set of service processes and products to create a unique service) or menu driven (the selection of one or more services from a set of existing services/products to meet customer needs).