Increasing Selective Exposure to Health Messages by Targeting Person Versus Behavior Schemas
Increasing Selective Exposure to Health Messages by Targeting Person Versus Behavior Schemas
复制标题
通过针对人与行为模式来增加对健康信息的选择性接触
DOI：
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发表时间：
2006
影响因子：
3.9
通讯作者：
Valerie K. Pilling
中科院分区：
文献类型：
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作者：
Meridith E Pease;Laura A. Brannon;Valerie K. Pilling
图式对应理论（Brannon & Brock，1994）被应用于选择性接触健康信息的主题。有人提出以下问题：人们什么时候更愿意接触适合自己的需求和价值观（即接受者自我模式匹配）的健康相关信息，而不是健康行为带来的价值观和目标（即行为模式匹配）？一般来说，收件人自我模式匹配的消息往往比行为模式匹配的消息更受青睐。然而，当行为具有非常明确的（原型）模式时，这种趋势就会减弱。
Schema correspondence theory (Brannon & Brock, 1994) was applied to the topic of selective exposure to health information. The following question was asked: When do people prefer to expose themselves to health-relevant information tailored to match their own needs and values (i.e., recipient self-schema matching) versus the values and goals that the healthy behavior brings to mind (i.e., behavior schema matching)? In general, recipient self-schema matched messages tended to be preferred over behavior schema matched messages. However, this tendency was attenuated to the extent that the behavior had a very well defined (prototypical) schema.