International Marketing Strategy: Analysis, Development and Implementation, 3 rd Edition (Международная маркетинговая стратегия: анализ, разработка и осуществление)
International Marketing Strategy: Analysis, Development and Implementation, 3 rd Edition (Международная маркетинговая стратегия: анализ, разработка и осуществление)
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国际营销策略:分析、制定和实施,第三版
DOI:
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发表时间:
2001
期刊:
影响因子:
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通讯作者:
Robin Lowe
中科院分区:
文献类型:
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作者:
Isobel Doole;Robin Lowe
The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.