Avatar characteristics induce users' behavioral conformity with small-to-medium effect sizes: a meta-analysis of the proteus effect
Avatar characteristics induce users' behavioral conformity with small-to-medium effect sizes: a meta-analysis of the proteus effect
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DOI：
10.1080/15213269.2019.1623698
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发表时间：
2019-06-15
期刊：
影响因子：
4.2
通讯作者：
Graciano, Luis
中科院分区：
文献类型：
--
作者：
Ratan, Rabindra;Beyea, David;Graciano, Luis
十多年来对变形人效应的研究表明，人们在行为和态度上都符合化身的特征。为了明确Proteus效应的可靠性和大小，对46项定量实验研究进行了荟萃分析，其中具有特定特征的化身被随机分配给参与者。结果表明，效应大小相对一致(取决于所检查的研究子集，在0.22到0.26之间)，并且几乎所有的差异都可以解释。在使用行为或态度测量的研究中，无法解释的差异有所不同，而检查潜在调节因素的研究则解释了所有差异。总体而言，这项研究表明，Proteus效应是一种可靠的现象，根据传统的经验法则，Proteus效应的大小很小，但接近中等，但与之前元分析中考察的其他数字媒体效应相比，它相对较大。
Over a decade of research on the Proteus effect in numerous contexts suggests that people conform in behavior and attitudes to their avatars' characteristics. In order to provide clarity about the reliability and size of the Proteus effect, a meta-analysis was conducted with 46 quantitative experimental studies in which avatars with specific characteristics were randomly assigned to participants. Results indicate a relatively consistent effect size (between .22 and .26, depending on subset of studies examined) and nearly all variance explained. Unexplained variance differed between studies that used behavioral or attitudinal measures, while studies which examined potential moderators explained all variance. Overall, this research suggests that the Proteus effect is a reliable phenomenon, with a small-but-approaching-medium effect size according to a traditional rule of thumb, but is relatively large compared to other digital media effects examined in previous meta analyses.