Connecting Interpersonal and Mass Communication: Science News Exposure, Perceived Ability to Understand Science, and Conversation
Connecting Interpersonal and Mass Communication: Science News Exposure, Perceived Ability to Understand Science, and Conversation
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连接人际和大众传播：科学新闻曝光、理解科学的感知能力和对话
DOI：
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发表时间：
2006
期刊：
影响因子：
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通讯作者：
Alicia Torres
中科院分区：
文献类型：
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作者：
B. Southwell;Alicia Torres
我们提供了实验数据(n = 667)，支持将科学新闻、对科学的看法以及与其他人交谈联系起来的三个假说。使用随机数字拨号从中型指定市场区域招募普通电视新闻观众，并随机分配到三种科学新闻暴露条件之一。正如假设的那样，科学电视新闻的曝光似乎提高了人们对科学的理解能力。我们还发现，感知到的理解科学的能力反过来又预测了关于科学的对话。我们注意到与有关谈话在大众传播效果中的作用的文献的联系，并鼓励今后在这方面开展工作。
We present experimental data (n = 667) supporting three hypotheses that link science news, perceptions about science, and talk with other people. Regular television news viewers were recruited from a midsize Designated Market Area using random digit dialing, and were randomly assigned to one of three science news exposure conditions. As hypothesized, science television news exposure appears to boost perceived ability to understand science. We also find that perceived ability to understand science, in turn, predicts conversations about science. We note connections to literature on the role of talk in mass communication effects and encourage future work in this vein.