Temporal Trends of Psychosociobehavioral Factors Underlying Tobacco Use: A Semi-Automated Exploratory Analysis of Peer-to-Peer Communication in a Health-Related Online Community
Temporal Trends of Psychosociobehavioral Factors Underlying Tobacco Use: A Semi-Automated Exploratory Analysis of Peer-to-Peer Communication in a Health-Related Online Community
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DOI：
10.3233/978-1-61499-761-0-123
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发表时间：
2017
影响因子：
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通讯作者：
Vishnu Sridharan;T. Cohen;Nathan K. Cobb;Sahiti Myneni
中科院分区：
文献类型：
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作者：
Vishnu Sridharan;T. Cohen;Nathan K. Cobb;Sahiti Myneni
在线社区一直是戒烟计划不可或缺的一部分。它们内容丰富，并提供了对影响个人行为改变努力的因素的见解。我们使用单词表示技术来推断健康相关在线社区中交换的消息中嵌入的隐含含义。我们对同伴互动的分析表明，个人在选择尼古丁摄入方式时会考虑安全性、魅力、费用和媒体报道。在选择药物治疗技术时，个人会关注与每种形式（例如口香糖、贴剂）相关的品牌、剂量和副作用。我们的分析揭示了同伴互动中嵌入的因素，这可能导致基于这些社交平台中同伴影响和知识传播的意见形成。这种理解能够通过考虑个人层面的信仰、行为状态和社区层面的影响来个性化内容交付，从而设计出高参与度的行为改变技术。
Online communities have been an integral part of tobacco cessation programs. They are rich in content, and offer insights into factors affecting an individual's behavior change efforts. We used word representation techniques to infer implicit meaning embedded in messages exchanged in a health-related online community. Our analysis of peer interactions revealed that individuals factor in safety, glamour, expense, and media projection when choosing a form of nicotine intake. When choosing pharmacotherapy techniques, individuals focus on brands, dosage, and side effects associated with each form (e.g. gums, patches). Our analysis sheds light on factors embedded in peer interactions, which might lead to opinion formation based on peer influence and knowledge dissemination in these social platforms. Such understanding enables design of high-engagement behavior change technologies, through personalization of content delivery by factoring in individual-level beliefs, behavioral state, and community-level influences.