Enabling Customization Using Standardized Operations

Enabling Customization Using Standardized Operations
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DOI:
10.2307/41166092
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发表时间:
2001-04
影响因子:
10
通讯作者:
Jayashankar M. Swaminathan
Jayashankar M. Swaminathan
中科院分区:
管理学1区
文献类型:
--
作者:
Jayashankar M. Swaminathan

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本文介绍了四种标准化技术--产品、零件、采购和过程--它们有助于减轻产品多样性对企业经营的负面影响。一个公司使用这些标准化方法的能力取决于它能够将其产品和流程模块化的程度,取决于它试图为客户实现的目标,以及与标准化相关的成本。本文提出了一个框架,思考这些选项,并在其中进行选择。
This article presents four standardization techniques—product, part, procurement, and process—that help mitigate the negative impacts of product variety on a firm9s operations. The ability of a firm to use these standardization approaches depends on the degree to which it can modularize its products and processes, on what it is trying to achieve for its customers, and on the costs associated with standardization. The article presents a framework for thinking about these options and choosing among them.