THE EFFECTS OF FREQUENCY KNOWLEDGE ON CONSUMER DECISION-MAKING
THE EFFECTS OF FREQUENCY KNOWLEDGE ON CONSUMER DECISION-MAKING
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DOI：
10.1086/209089
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发表时间：
1987-06-01
影响因子：
7.2
通讯作者：
MARMORSTEIN, H
中科院分区：
文献类型：
--
作者：
ALBA, JW;MARMORSTEIN, H
提出了这样的主张：关于品牌所拥有的积极和消极属性的数量的知识是消费者知识结构的重要组成部分。一系列实验说明了频率知识的独特特征及其在决策中的潜在作用。一般来说，频率知识可以影响判断和选择，特别是当其他类型的信息编码不佳、记忆不佳或理解不佳时。
The proposition is advanced that knowledge about the mere number of positive and negative attributes possessed by a brand is an important component of a consumer's knowledge structure. A series of experiments is presented that illustrates the unique character of frequency knowledge and its potential role in decision making. In general, it is shown that frequency knowledge can influence judgment and choice, particularly when other types of information have been poorly encoded, poorly remembered, or poorly understood.