Conceptualizing the Visitor Experience: A Review of Literature and Development of a Multifaceted Model
Conceptualizing the Visitor Experience: A Review of Literature and Development of a Multifaceted Model
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概念化游客体验：文献综述和多方面模型的发展
DOI：
10.1080/10645578.2016.1144023
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发表时间：
2016
期刊：
影响因子：
1.5
通讯作者：
R. Ballantyne
中科院分区：
文献类型：
--
作者：
J. Packer;R. Ballantyne
摘要虽然通常被认为是博物馆、动物园和遗址等旅游景点提供的核心产品，但游客体验已被证明是一个难以定义和衡量的结构。本文回顾了游客体验的概念，从旅游和休闲研究以及博物馆和游客研究的文献，并确定了一些问题上的文献提出了多种观点。通过澄清这些问题，本文迈出了构建共享词汇表来描述和衡量访问者体验的第一步。本文提出了一个概念性的方案，描述了关键因素之间的关系，和一个多方面的模型，游客体验，提供了一种方法来表征其内容和强度。因此，这篇文章提供了一个基础，为未来的研究，旨在捕捉这一难以捉摸的现象。
ABSTRACT Although commonly considered the core product offered by visitor attractions such as museums, zoos, and heritage sites, the visitor experience has proved a difficult construct to both define and measure. This article reviews the concept of visitor experience, drawing from literature in tourism and leisure research as well as museum and visitor studies, and identifies a number of issues on which the literature presents multiple perspectives. By clarifying these issues, this article takes a first step toward building a shared vocabulary to describe and measure visitor experiences. The article presents a conceptual scheme that describes relationships among key factors, and a multifaceted model of the visitor experience that offers a way of characterizing both its content and intensity. The article thus provides a basis for future research designed to capture this elusive phenomenon.