Customer Orientation: A Literature Review Based on Bibliometric Analysis
Customer Orientation: A Literature Review Based on Bibliometric Analysis
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DOI：
10.1177/21582440221079804
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发表时间：
2022-01
期刊：
影响因子：
2
通讯作者：
Xin Zhao
中科院分区：
文献类型：
--
作者：
Xin Zhao
植根于市场导向的概念，这些文献早就肯定了客户导向对企业成功的重要性。虽然已有大量关于顾客导向的文献综述，但仍有必要对顾客导向的研究现状进行深入调查。运用文献计量学方法和CiteSpace可视化分析工具，对2001-2020年间的顾客导向文献进行分析和总结。通过共现分析、共引分析、突发事件检测和时区可视化等方法，本文提供了客户导向文献的一个全方位的知识结构，如相关出版物的概述、期刊的分布、作者和机构的贡献、客户导向研究的热点问题、核心研究理论和未来的研究途径。
Rooted in the concept of market orientation, the literature has long affirmed the importance of customer orientation to business success. While a number of literature reviews on customer orientation exist, there is still a need for a thorough investigation into the current status of customer orientation research. Using the bibliometric method and CiteSpace visual analysis tool, this study analyzes and summarizes the customer orientation literature from 2001 to 2020. By using the co-occurrence analysis, co-citation analysis, burst detection, and time zone visualization, this paper provides an all-around intellectual structure of the customer orientation literature, for example, an overview of relevant publications, the distribution of journals, the authors’ and institutions’ contribution, the heated issues, core research theories, and future avenues of customer orientation research.