EXPERIMENTAL STUDIES OF THE AFFECTIVE VALUE OF COLORS AND LINES
EXPERIMENTAL STUDIES OF THE AFFECTIVE VALUE OF COLORS AND LINES
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DOI:
10.1037/h0055538
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发表时间:
1935-01-01
影响因子:
9.9
通讯作者:
Hevner, Kate
中科院分区:
文献类型:
--
作者:
Hevner, Kate
Undergraduates in psychology in groups ranging from 40 to 45, about two-thirds women, participated in these experiments. Four designs involving different line qualities were presented in either blue or red, and subjects checked from a printed list all adjectives appropriate to the design. Different line qualities—circles, squares, angles and waves—were studied by the same method for designs and pictures. Results are as follows:(1) red is happy and exciting, blue is serene, sad and dignified;(2) curves are serene, graceful, and tender-sentimental, angles are robust, vigorous and somewhat more dignified.(PsycINFO Database Record (c) 2016 APA, all rights reserved)